Digital Business Management

The development of digital technology has transformed the way businesses operate. This program is designed to equip students with a deep understanding of digital transformation, e-commerce strategy, and data utilization in business. Through a practice-based curriculum, students will gain real-world experience developing innovative digital businesses.

Degree: Sarjana Manajemen (S.M.)

#1
Ranked 1st in the best private universities in Indonesia in the teaching & learning category according to AppliedHE 2025

#2
Ranked 2nd Best Private University in Asia in the Community Engagement Category by AppliedHE 2025

#1
PTS with the most IISMA recipients in 2021-2024

#12
Ranking of the 12 best private universities in Southeast Asia according to AppliedHE 2025

Digital Business Management

Degree: Sarjana Manajemen (S.M.)

#1
Ranked 1st in the best private universities in Indonesia in the teaching & learning category according to AppliedHE 2025

#2
Ranked 2nd Best Private University in Asia in the Community Engagement Category by AppliedHE 2025

#1
PTS with the most IISMA recipients in 2021-2024

#12
Ranking of the 12 best private universities in Southeast Asia according to AppliedHE 2025

Facilities

Business Simulation Laboratorium
Digital Laboratorium
Business Statistics Laboratorium
UC Corepreneur
Extended Project Mentoring Room

See Facilities

Career Prospect

E-Commerce Specialist
Digital Marketing Analyst
Business Data Analyst
Startup Founder
Growth Marketing Manager
IT Business Consultant
Digital Transformation Strategist
Affiliate Marketing Manager

Download Brochure

Career Prospect

E-Commerce Specialist
Digital Marketing Analyst
Business Data Analyst
Startup Founder
Growth Marketing Manager
IT Business Consultant
Digital Transformation Strategist
Affiliate Marketing Manager

Download Brochure

Partnership

Singapore University Of Social sciences, CIMBNIAGA, HSBC, MAP, MSI, Universiti Teknologi Malaysia, University At Albany, Grab, Ciputra Group, Honda, Unesco, Monster Group, Toyota Astra Motor, Metrodata Academy

More Information

Curriculum

Business Inspiring in Digital Business
Economic for Business
Business Management
Principle of Accounting 
Entrepreneurial Essential 
Utilizing Information Technology
Pancasila

*T&C berlaku. Mata kuliah dan urutannya dapat berubah,bertambah, atau berkurang.

More Information

Partnership

Conventry University (UK), Curtin University (Pert, Singapore and Sarawak), Swinburne University (Australia), dan lainnya

More Information

Curriculum

Business Inspiring in Digital Business
Economic for Business
Business Management
Principle of Accounting 
Entrepreneurial Essential 
Utilizing Information Technology
Pancasila

More Information

Campus Life

Exploring, learning, and growing every day at campus.

Partnership

Go global with UCJ! 🌍 Explore Student Exchange & Dual Degree opportunities 🚀

See All of Them

Our Alumni

Our alumni continue to make an impact in their industries. Proud to be part of their journey

Enrolling in Universitas Ciputra’s IBM-IC program has given me invaluable opportunities to grow as a student and entrepreneur. In just six semesters, I became the student union president, an IISMA 2022 awardee at The University of Adelaide, the university’s mahasiswa berprestasi, and secured a job before graduation. The program’s strong support in international exposure and self-development played a crucial role in my achievements. Studying abroad in Adelaide broadened my perspective, enhancing my leadership and academic skills. I am grateful for the experience and will always cherish my time at IBM-IC.

Jacqueline Angelina K

Business Development Executive at Martin Suryana & Associates

IBM-IC Class of 2020

“The IBM-IC program at Universitas Ciputra has greatly supported my growth as a student and entrepreneur. In six sem”At Universitas Ciputra, I learned that business is about creating value, and the experiences there helped me turn ideas into impactful businesses.” – Andri Wong,

Andri Wong

IBM IC Alumni Batch 2011

Dengan belajar di UC saya mendapatkan banyak insight yang menarik dan bermanfaat tentang berbisnis yang ternyata sangat berguna bagi pekerjaan saya saat ini. Materi yang diberikan sangat relevan dengan pasar pekerjaan.

Debora Gabriella Amabel S.M

Get Hired Before Graduation di PT Metrodata Electronics Tbk

IBM-RC Class of 2020

Kuliah di Fikom UC itu sangat menyenangkan. Bukan cuma materi, tapi bisa dipraktikkan. Pembelajaran secara praktik juga memberikan banyak pengalaman seperti di dunia kerja nyata. Dosennya juga menyenangkan dan sangat membantu dalam meningkatkan potensi setiap mahasiswanya.

Silvia Arviana, S.I.Kom.

Program Customer Relation Officer PT BCA, Tbk

Halo, perkenalkan saya Nindy Sanyoto. Runner up di salah satu ajang memasak bergengsi di Indonesia dan alumni Culinary Business Universitas Ciputra Surabaya tahun 2014. Di UC, saya tidak hanya memperoleh pembelajaran dasar kuliner, tetapi juga diberikan pengetahuan mendalam tentang bagaimana membangun dan mengelola bisnis kuliner. Dukungan fasilitas yang lengkap dan modern serta dosen yang kompeten di bidangnya telah menjadi modal berharga bagi saya. Dengan keuntungan tersebut, saya mampu berlaga di kompetisi bergensi dan menjalani karier yang sukses hingga saat ini.

Nindy Sanyoto S.Par

Finalis Master Chef Asia

CBZ Class of 2013

Pengalaman dan pembelajaran yang saya dapatkan di masa kuliah menjadi bekal bagi saya ketika memasuki dunia kerja. Lingkungan pembelajaran sangat mendukung dalam pengembangan diri di bidang IT, mulai dari yang sangat keren. Hardskill pemrograman dan softskill komunikasi serta pengalaman-pengalaman bekerja sama di dalam organisasi telah membantu saya untuk berperan aktif pada lingkungan pekerjaan saat ini. Kesempatan luar biasa dalam mengikuti Apple Developer Academy @ UC juga memberikan skillset baru dan sangat mendukung pekerjaan saya di BCA.

Claudia Kenyta, S.Kom

IT Specialist Biro Digital Factory PT Bank Central Asia Tbk

IMT Class of 2020

Empat tahun terasa sangat singkat ketika saya berkuliah di Universitas Ciputra Surabaya, program studi Information System for Business (ISB). Berbagai kesempatan menarik diberikan kepada saya untuk dicoba, baik untuk pengembangan soft-skill maupun hard skill. Kurikulum yang diajarkan pun up-to-date dengan perkembangan teknologi dan kebutuhan pasar. Selain itu, program studi ISB juga sangat mendukung penuh saya untuk mencoba pembelajaran diluar kampus, seperti Apple Developer Academy, Bangkit Academy serta magang di Telkom. Seluruh pengalaman dan pembelajaran ini sangat meningkatkan kepercayaan diri saya ketika bekerja di salah satu perusahaan swasta terbesar di Indonesia yaitu PT Bank Central Asia Tbk sebagai IT Specialist di bidang Cyber Security.

Eillen Hartono, S.Kom

IT Specialist at Information Security BCA Group

ISB Class of 2019

At BCA, i can feel firsthand that just being able to code is not enough for fresh graduates to compete in the job market in the information technology field. understanding ethics, business processes, and user-centric development are needed to produce market-fit solutions. unfortunately, these things are hard fif not impossible) to learn on our own form scratch, we need proper education, the right environment, and continous practice so that we are fluent in both technical logic and business logic. Studying information system for business major at ciputra university is a valuable provision that has helped a lot in my career. not only learning technical things like programming but here i was also taught to understand the business processes of a company. learning at ciputra university is not only theoretical but also practical. i was given some projects that helped me understand the material being taught. the learning environment at ISB is also very supportive, the aspirations and creativity of students are always well accommodated and well supported.

Priscilla Vanny Amelia, S.Kom

Senior IT Specialist PT Bank Central Asia Tbk

ISB Class of 2018

Mengambil keputusan untuk masuk ke jurusan VCD adalah salah satu keputusan yang sulit pada awalnya. Dengan harapan orang tua yang ingin saya masuk jurusan perhotelan atau psikologi, dan saya yang memang ingin masuk VCD, kami sempat bertengkar hebat dan bahkan mendatangi berbagai macam psikolog untuk menentukan jurusan yang tepat. Tapi memang, VCD dan seni adalah dunia saya. Setelah lulus, saya melanjutkan studi ke korea untuk membuat bisnis Personal Color pertama di Surabaya, “Saekjo Studios”. Bisnis ini bisa menerapkan teori color wheel, basic design, dan mash banyak lagi. Saya telah membantu ratusan clients menemukan warna-warna yang tepat untuk kehidupan, dengan pemahaman seni saya. Tidak ada penyesalan sedikitpun bagi saya untuk masuk ke VCD UC !

Monica Natasya, S.Ds.

Owner Of Saekjo Studio

VCD Class of 2018

Bersyukur sekali bisa mendapatkan banyak pengalaman di FPD Universitas Ciputra. Di FPD UC kami tidak hanya diajarkan secara akademis saja, tapi juga diajarkan untuk praktek langsung ke real clients sehingga kami siap untuk berkarya di luar. Selain itu FPD UC juga mensupport karya-karya kami ke jenjang internasional, salah satunya karya saya yang berhasil dishowkan di HongKong Fashion InStyle 2024. Dari banyak pengalaman tersebut membuat saya percaya diri untuk terus berkarya, salah satunya sebagai Fashion & Beauty Content Creator yang telah bekerja sama dengan brand-brand lokal hingga internasional juga sebagai business owner dari sebuah local fashion brand. Thank you FPD UC!

Gabriella Milenia, S.Ds.

Fashion & Beauty Content Creator, Owner of Reveka

FDB Class of 2018

Pengalaman saya sebagai Associate di PwC (PricewaterhouseCoopers) Australia, saya terlibat dalam proyek beragam yang melayani klien dari berbagai industri, sambil mendapatkan pelatihan intensif dan kesempatan untuk memperoleh sertifikasi profesional. Pengalaman ini mencakup bekerja dalam tim multidisipliner, menangani audit dan konsultasi, dan menikmati peluang untuk pengembangan karir yang jelas serta kemungkinan mobilitas global. Selama berkuliah di Universitas Ciputra saya sangat terbantu untuk mengasah soft skill saya yaitu kreativitas melalui pembelajaran entrepreneurship sehingga tantangan dalam menjual suatu produk bisa dilalui dengan proses yang membangun. Dalam proses perkuliahannya juga dosen-dosen disini sangat suportif dalam membimbing pembelajaran.

Sisilia Zealion Doho

Associate di PwC Australia

ACC Class of 2015

Melanjutkan studi di program Magister Manajemen di UC memberikan saya wawasan yang lebih luas dan mendalam, khususnya dalam bidang manajemen publik dan kewirausahaan. Tidak hanya belajar teori, tetapi juga memberikan pengalaman praktis yang dapat langsung diterapkan dalam pekerjaan saya sehari-hari. Dengan kurikulum yang relevan dan dosen yang juga seorang praktisi, saya merasa percaya diri dalam mengambil kebijakan yang berdampak positif bagi masyarakat, pengambilan keputusan strategis, dan pengelolaan sumber daya yang baik sebagai wakil ketua DPRD kota Pasuruan.

Adinda Denisa, S.Psi, M.M.

Wakil Ketua DPRD Kota Pasuruan

Alumni S2 UC, Lulus 2023 / Mahasiswa S3 UC

See All of Them

Credits : 144 SKS
Type of Education : Program Sarjana (S1)
Length of Study : 4 Tahun
Language : Indonesia
Degree : S.M. (Sarjana Manajemen)

E-Commerce Specialist
Digital Marketing Analyst
Business Data Analyst
Startup Founder
Growth Marketing Manager
IT Business Consultant
Digital Transformation Strategist
Affiliate Marketing Manager

Singapore University Of Social Sciences, CIMBNIAGA, HSBC, MAP, MSI, Universiti Teknologi Malaysia, University At Albany, Grab, Ciputra Group, Honda, Unesco, Monster Group, Toyota Astra Motor, Metrodata Academy, Universiti Kuala Lumpur, OT Group, TalentKraft, Wacom, GDG, UBS Gold.

Juara 1 International Youth Summit Inovation Chapter Sumpah Pemuda
Juara 1 Business Case E-Days
Juara 1 Business Model Canvas ASEAN BusinessPreneur Kwik Kian Gie
⁠Juara 1 Lomba Business Plan Taxation Perpajakan Kemenkeu
⁠Juara 1 Lomba Business Case iMabs UNY
⁠Indonesian Representatives for iSpark International Business Pitching Deck, TAR-UM, Malaysia dan masih banyak lagi prestasi baik nasional maupun internasional

1st Semester

Business Inspiring in Digital Business
Economic for Business
Business Management
Principle of Accounting 
Entrepreneurial Essential 
Utilizing Information Technology
Pancasila

3rd Semester

Digital Business Innovation
Human Capital Management
Cost Management
Innovation and Critical Thinking in Entrepreneurship
Entrepreneurship 1 
Ethics 
Indonesian Language

5th Semester

Export Import Management 
Organizational Theory and Behavior
Statistics for Business
Data-Driven Entrepreneurship
Entrepreneurship 3
Electives

7th Semester

Digital Business Analytics
Strategic Management
Innovation of Real Business
Internship in Digital Business Communication

2nd Semester

Digital Business Model Environment
International Business
Marketing Management
Financial Management
Entrepreneurial Venture Creation and Execution
Menjadi Indonesia
Civics

4th Semester

Business Data Analytics
Operation Management
Consumer Behavior and Negotiation
Entrepreneurship: Taxation and Law
Entrepreneurship 2 
Religion

6th Semester

Retail and E-Commerce 
Research Methodology
Budgeting
Green and Sustainable Entrepreneurship
Entrepreneurship 4 
Credential Programs

8th Semester

Certification
Final Project

*T&C apply. mata kuliah bisa berubah, urutan bisa berubah, bisa bertambah/berkurang.

1st Semester

Business Inspiring in Digital Business
Economic for Business
Business Management
Principle of Accounting 
Entrepreneurial Essential 
Utilizing Information Technology
Pancasila

2nd Semester

Digital Business Model Environment
International Business
Marketing Management
Financial Management
Entrepreneurial Venture Creation and Execution
Menjadi Indonesia
Civics

3rd Semester

Digital Business Innovation
Human Capital Management
Cost Management
Innovation and Critical Thinking in Entrepreneurship
Entrepreneurship 1 
Ethics 
Indonesian Language

4th Semester

Business Data Analytics
Operation Management
Consumer Behavior and Negotiation
Entrepreneurship: Taxation and Law
Entrepreneurship 2 
Religion

5th Semester

Export Import Management 
Organizational Theory and Behavior
Statistics for Business
Data-Driven Entrepreneurship
Entrepreneurship 3
Electives

6th Semester

Retail and E-Commerce 
Research Methodology
Budgeting
Green and Sustainable Entrepreneurship
Entrepreneurship 4 
Credential Programs

7th Semester

Digital Business Analytics
Strategic Management
Innovation of Real Business
Internship in Digital Business Communication

8th Semester

Certification
Final Project

*T&C apply. mata kuliah bisa berubah, urutan bisa berubah, bisa bertambah/berkurang.