Visual Communication Design –
Branding

Visual Communication
Design – Branding

Visual Communication Design – Branding

Branding is key to modern business success. This program equips students with the skills to build a strong, unique, and highly competitive brand identity. Based on Integrity, Professionalism, and Entrepreneurship, students will learn how to develop branding concepts, marketing strategies, and effective visual storytelling. Students innovate to create competitive brands in the global creative industry.

Degree: Sarjana Desain (S.Ds.)

#1
Ranked 1st in the best private universities in Indonesia in the teaching & learning category according to AppliedHE 2025

#2
Ranked 2nd Best Private University in Asia in the Community Engagement Category by AppliedHE 2025

#1
PTS with the most IISMA recipients in 2021-2024

#12
Ranking of the 12 best private universities in Southeast Asia according to AppliedHE 2025

#1
Ranked 1st in the best private universities in Indonesia in the teaching & learning category according to AppliedHE 2025

#2
Ranked 2nd Best Private University in Asia in the Community Engagement Category by AppliedHE 2025

#1
PTS with the most IISMA recipients in 2021-2024

#12
Ranking of the 12 best private universities in Southeast Asia according to AppliedHE 2025

Facilities

  • Product Development Laboratory
  • Photography Studio
  • Videography Studio
  • Prototyping Lab
  • 3D Printer
  • CNC Router & Laser Cutting
  • Augmented Reality Lab
  • Design Studio
  • Co Working Space
  • Computer Lab
  • Innovation Design Lab (AI)

Career Prospects

  • Brand Strategist
  • Creative Director
  • Advertising Consultant
  • Social Media & Digital Branding Specialist
  • Creative Entrepreneur
  • Marketing & Advertising Manager

Career Prospects

  • Brand Strategist
  • Creative Director
  • Advertising Consultant
  • Social Media & Digital Branding Specialist
  • Creative Entrepreneur
  • Marketing & Advertising Manager

Partnership

Ciputra Group, IFC (Indonesia Fashion Chamber), ADPII (Aliansi Desainer Produk Industri Indonesia), PT Karyamitra Budisentosa (Gosh, Rotelli, Bellagio), Triple Jeans, PT. Pukka Indonusa (Optitex), Bantex, Leeven & Co

Curriculum

  • Digital Design Essentials in Branding
  • Drawing Principles and Practices
  • Typography Principles and Practices
  • Design Principles and Practices 1
  • Entrepreneurial Essential
  • Computer Based Technologies and Applications
  • Pancasila

Partnership

Ciputra Group, IFC (Indonesia Fashion Chamber), ADPII (Aliansi Desainer Produk Industri Indonesia), PT Karyamitra Budisentosa (Gosh, Rotelli, Bellagio), Triple Jeans, PT. Pukka Indonusa (Optitex), Bantex, Leeven & Co

Curriculum

  • Digital Design Essentials in Branding
  • Drawing Principles and Practices
  • Typography Principles and Practices
  • Design Principles and Practices 1
  • Entrepreneurial Essential
  • Computer Based Technologies and Applications
  • Pancasila

Campus Life

Exploring, learning, and growing every day at campus.

Partnership

Go global with UCJ! 🌍 Explore Student Exchange & Dual Degree opportunities 🚀

Our Alumni

Our alumni continue to make an impact in their industries. Proud to be part of their journey

  • Credits : 144 SKS
  • Type of Education : Program Sarjana (S1)
  • Length of Study : 4 Tahun
  • Language : Indonesia
  • Degree : S.Ds. (Sarjana Desain)
  • UI/UX Designer
  • Digital Strategist
  • UX Researcher
  • Interaction Designer
  • Web & Mobile App Designer
  • CRO & CRM Specialist (Search Engine & Conversion Rate Optimization)
  • Usability Analyst

Ciputra Group, Samafitro, Paper Gallery, Surya Fancy, PT. Bengkel Animasi Nusantara, Kopi-O Group, PT. Sekar Laut, TBK (Finna Food), Guri Ramen Indonesia, INHA University, Dongseo University, Pukyong University, Shinhan University, AIDAS Hongik University.

  • Juara 1 Video Pendek LO Kreatif Aptisi Jatim
  • Juara 1 Lomba Ilustrasi Maskot Bihun AAA
  • Juara 1 Lomba Videografi Chemistry Fair Universitas Indonesia

1st Semester

  • Digital Design Essentials in Branding
  • Drawing Principles and Practices
  • Typography Principles and Practices
  • Design Principles and Practices 1
  • Entrepreneurial Essential
  • Computer Based Technologies and Applications
  • Pancasila

3rd Semester

  • Printing & Production Process in Branding
  • Brand Innovation
  • Psychology and Design Appreciation
  • Explorative Visual Design
  • Ethics
  • Indonesian Language

5th Semester

  • Brand Application of Product Design
  • Social Design
  • Strategic Managerial Design for Entre/Intrapreneur
  • Electives

7th Semester

  • Internship in Branding

2nd Semester

  • Motion Graphics Design in Branding
  • Photo and Video Essentials
  • Cross-Cultural Arts
  • Design Principles and Practices 2
  • Entrepreneurial Venture Creation & Execution
  • Menjadi Indonesia
  • Civics

4th Semester

  • Advertising and Media in Branding
  • Design Research & Methodology
  • Future Design & Technology
  • Commercial Applied Design
  • Electives
  • Religion

6th Semester

  • Brand Packaging Design
  • Academic Research Writing
  • Transformational and Innovative Design for Entre/Intrapreneur
  • Microcredentials

8th Semester

  • Final Project in Branding

1st Semester

  • Digital Design Essentials in Branding
  • Drawing Principles and Practices
  • Typography Principles and Practices
  • Design Principles and Practices 1
  • Entrepreneurial Essential
  • Computer Based Technologies and Applications
  • Pancasila

2nd Semester

  • Motion Graphics Design in Branding
  • Photo and Video Essentials
  • Cross-Cultural Arts
  • Design Principles and Practices 2
  • Entrepreneurial Venture Creation & Execution
  • Menjadi Indonesia
  • Civics

3rd Semester

  • Printing & Production Process in Branding
  • Brand Innovation
  • Psychology and Design Appreciation
  • Explorative Visual Design
  • Ethics
  • Indonesian Language

4th Semester

  • Advertising and Media in Branding
  • Design Research & Methodology
  • Future Design & Technology
  • Commercial Applied Design
  • Electives
  • Religion

5th Semester

  • Brand Application of Product Design
  • Social Design
  • Strategic Managerial Design for Entre/Intrapreneur
  • Electives

6th Semester

  • Brand Packaging Design
  • Academic Research Writing
  • Transformational and Innovative Design for Entre/Intrapreneur
  • Microcredentials

7th Semester

  • Internship in Branding

8th Semester

  • Final Project in Branding